Sanjay Chopra receives ₹18.75 lakh subsidy under Horticulture Planning and Marketing initiative, urges youth to avail benefits
Sarvjeet Singh
Jammu, DD, Local entrepreneur Sanjay Chopra from Gangyal has successfully expanded his business with support from the Government of India’s Holistic Agriculture Development Programme (HADP), availing a subsidy under the Horticulture Planning and Marketing scheme for purchasing a refrigerated van (reefer van).
The total cost of the reefer van was ₹38 lakh, out of which Sanjay Chopra received ₹18.75 lakh as government subsidy. With the help of this van, he managed to streamline his business operations and started earning ₹30,000 per month right from the beginning. As his business grew, so did his monthly income.
The scheme is aimed at empowering small traders and entrepreneurs by providing them with the infrastructure and financial support to enhance their income-generating activities. Beneficiaries like Sanjay Chopra are examples of how the initiative is creating livelihood opportunities and boosting self-employment in the region.
Speaking to the media, Sanjay Chopra shared that the reefer van has significantly benefitted his business. “The subsidy of ₹18.75 lakh has been a huge support. I urge young entrepreneurs to take advantage of this scheme. The department is actively reaching out to people, encouraging them to apply and benefit,” he said.
Area Marketing Officer of Horticulture Planning and Marketing, Sanjay Singral, also provided insights into the scheme, highlighting how it is helping strengthen the horticulture value chain by supporting farmers and entrepreneurs with logistics and market access.
The HADP initiative, with schemes like the reefer van subsidy, continues to play a crucial role in transforming agricultural and horticultural marketing in Jammu and Kashmir.DD