Diplomat Correspondent
Srinagar, (DD): Despite a surge in tourist arrivals, Kashmir’s tourism sector is grappling with challenges that have hindered its full potential, prompting calls for government intervention.
Representatives of the tourism industry, including tour operators, hoteliers, and houseboat owners, have urged the government to appoint a dedicated advisor to address the sector’s issues and promote sustainable growth.
Speaking at a press conference in Srinagar, the group highlighted that while the tourism economy has seen significant growth, particularly in the last five years post-COVID, the lack of promotion and high accommodation costs have negatively impacted business.
“Tourism is performing better than other trades, but despite this, many stakeholders are struggling. Over 1 lakh people have entered the sector in the last five years, but we need focused efforts to address key concerns,” a representative said.
The operators pointed out that high accommodation costs have deterred potential visitors, leading to a decline in hotel and homestay bookings. They stressed the importance of targeted promotional campaigns to attract more tourists and urged the Chief Minister to appoint a single advisor dedicated to the tourism industry.
Reviving the declining houseboat industry, which has dwindled to just 750 houseboats, was another priority outlined by the stakeholders. They also emphasized the need for improved connectivity, particularly by ensuring direct train operations to Kashmir.
“Environmental concerns and other pressing issues also need attention. A dedicated advisor would ensure our voices are heard, and our challenges are addressed,” the group added.
The tourism operators expressed hope that the government would take proactive steps to protect and enhance the industry, which is a crucial pillar of Jammu and Kashmir’s economy.(DD)
